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Ed #13 Balance

Balancing Print and Electronic Communications

Ed 13 offers a big-picture view of sustainability in communications. Ed looks at the footprints of both print and electronic communications—their environmental costs and advantages—and ways to make the best use of both. All so you can make a bigger impact on your audience while reducing your impact on the environment.

This spread is an illustration of the lifecycle of carbon. We hear about it in the news daily, so Ed shows us where it is and how it gets around.

This spread is an illustration of the lifecycle of carbon. We hear about it in the news daily, so Ed shows us where it is and how it gets around.
62 Trillion spam emails are sent every year.
This illustration is a diagram of the lifecycle of paper. From harvest, to production to recycling and end-of-life.
The illustration contains many facts about the paper industry and the processes used to create paper.
Also a unique Ed series feature, these microperforated tabs are just begging for the reader to open them. Beneath they will find an interesting factoid about the strengths of print and some weaknesses of electronic communications.
This dial is a unique addition to the Ed series and offers tips to reduce one’s footprint in various home and office situations.
This footprint in the sand actually feels like sand, as we applied a raised “sand” UV texture to the page.

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